WordPress is the most popular CMS (content management system) in the world right now, and its popularity is not about to drop anytime soon. In fact, it powers about 60% of all the sites online, all over the world, which is huge if we consider that the second-best CMS (Joomla) only works with 6.7% of…
Author: Mirela
Mirela is an experienced content writer with a passion for online marketing and high-quality content. She’s been putting words to good use for about 5 years and she’s an advocate of good communication in business and in the personal life.
Why You Should Translate your Corporate Culture Handbook
The idea of corporate culture is not new. In fact, you can say it became quite popular with the boom of the industrial revolution when companies started appealing to people’s sense of pride and ethic to determine them to work harder and better. However, nowadays, the concept has expanded and has a broader purpose in…
How Content Translation Can Help You Get More Traffic
When it comes to the online world (e-commerce sites, blogs, presentation sites, and more), the content plays a huge role in attracting visitors and driving traffic through the sales funnels put in place. However, few site owners seem to understand the power of content translation and the ways it could help increase traffic and sales.…
How to Run a Successful International Email Marketing Campaign
Even though it’s not a new marketing approach, email marketing remains one of the most effective communication methods. After all, with about 3.7 billion email users worldwide (a figure that’s expected to grow to 4.3 billion by 2022), there’s no wonder email marketing survived for this long! In fact, when it comes to working with…
The UK New Prime Minister & the State of Brexit
Great Britain had quite a tumultuous end of July with the resignation of former PM Theresa May and the election of a new head of Her Majesty’s Government. But the wave has passed and now we have a new Prime Minister to lead the country. The new PM has a more pro-Brexit attitude and seems…
What Do Music & Translation Have in Common?
Translation is one of those industries that doesn’t make an impact on your life (at least one you register consciously) unless you must deal with it directly. And, for most people, the first encounter with the industry comes a bit as a surprise. We say this because, as translators, we receive all sorts of weird…
How do Authors & Movie Makers Create Fake Languages?
A while back we talked about the most popular fake languages available today and that some people are actually learning to use them in everyday communication. As we discovered in that article (which you can read here), fake languages are usually created for books and movies, to immerse the readers/viewers into the story. But how…
How Multilingual Collaborators & Staff Can Benefit your Business
We’re sure you heard that multilingual people make better employees before, but did you ever pay much attention to the idea behind it and its implications? If not, today we’ll show you why, when given the opportunity to choose, you should lean more towards people with a colourful lingual background (whether they’re your employees or…
3 Reasons Why your Site Should be Multilingual
There was a time in history when reaching out to markets all over the world was a big business dream. Luckily, the times have changed, and due to technology and the all-mighty Internet, the only obstacle that stands between your business (as small as it may be) and the world is you. What do we…
The Power of Words in Online Marketing
“The pen is mightier than the sword!” Edward Bulwer-Lytton coined this phrase in the late 1830s in order to show that communication is more effective than violence. Now, while the meaning remains the same, in today’s world it also applies to the field of marketing, where words have power over aggressiveness and badgering. Marketers learn…