Mirela

5 Reasons Why You Need a Business Blog in 2020 [Still]

We live in the era of YouTube, TikTok, and Instagram – do we really need to continue with the old-fashioned business blogs? Blogging may be a bit older than the flashy channels available today, but it’s by no means old-fashioned. In fact, it’s one of the most reliable mediums when it comes to creating a…

How to Quickly Expand your Business with International Customers [Translate to English & from English]

Updated September 2020, to reflect the new world order. International customers can be the right step forward for many business owners, especially in such dark times. This move usually requires to translate to English & from English your online content, official documents, and more, so we’ll analyze how a good translation can be a boost…

The Connection Between Food, Language & Culture

If a well-trained chef and an experienced traveller would sit in a local restaurant, in an unknown location, they would only need a quick glance at the menu to know the country and even the specific region where they are. How is this possible? By following the language of food! Each culture has its own…

Would a Universal Translator Solve All of Our Communication Problems?

The dream of a device that can help people instantly understand other languages is not something new. I had my first encounter with this idea as a kid watching Star Trek on TV. If you’re not old enough to have watched it, or you’ve forgotten the plot, the show features the adventures of a space…

Winter Holiday Traditions Across the World

Winter is the season for relaxation and hibernation wherever you go in the world. The days are shorter, there’s less sunlight, and you feel less tempted to go outside and enjoy the fresh air (mainly because it’s cold and humid). Now, winter is not the same all over the world, but there is one constant…

Does Language Change the Way We Experience the World?

Each individual experiences the world through their senses (touch, sight, smell, taste, and so on), but according to recent studies, the language we speak can also determine a slightly different way of perceiving the reality that surrounds us. Linguists long believed that, because we use language to express thoughts and ideas, and even to communicate…

How to Translate a WordPress Site: Tips & Recommendations

WordPress is the most popular CMS (content management system) in the world right now, and its popularity is not about to drop anytime soon. In fact, it powers about 60% of all the sites online, all over the world, which is huge if we consider that the second-best CMS (Joomla) only works with 6.7% of…

Why You Should Translate your Corporate Culture Handbook

The idea of corporate culture is not new. In fact, you can say it became quite popular with the boom of the industrial revolution when companies started appealing to people’s sense of pride and ethic to determine them to work harder and better. However, nowadays, the concept has expanded and has a broader purpose in…

How Content Translation Can Help You Get More Traffic

When it comes to the online world (e-commerce sites, blogs, presentation sites, and more), the content plays a huge role in attracting visitors and driving traffic through the sales funnels put in place. However, few site owners seem to understand the power of content translation and the ways it could help increase traffic and sales.…

How to Run a Successful International Email Marketing Campaign

Even though it’s not a new marketing approach, email marketing remains one of the most effective communication methods. After all, with about 3.7 billion email users worldwide (a figure that’s expected to grow to 4.3 billion by 2022), there’s no wonder email marketing survived for this long! In fact, when it comes to working with…