Amazon is one of the giants of the retail industry with customers in over 180 countries and marketplaces spread on 6 out of 7 continents. Moreover, the well-known platform opened the door to international retail, allowing businesses everywhere to go global without too much effort.
In fact, if you use Amazon as your main retail platform and only target local customers, you’re limiting your business’s development possibilities!
True, you’ll need help from a translator to target other markets, but this is only a small investment for the future of your business! Once you open the door to international customers and put together a clever marketing campaign, your sales and profits should increase at an exponential rate.
However, even if Amazon provides an easy-to-use platform, it can be confusing to beginner entrepreneurs. So, if you’re looking to extend your reach, have a look at the steps below.
#1: Well-Designed Product Listings
The way your products are presented makes a huge impact on a possible customer!
Given that you’re competing with other retailers that may be offering the same products at similar prices, a high-quality presentation may be the only element to tip the balance in your favour. So, here’s how to make sure customers will click the Buy Now button on your product:
- High-quality product images with detailed views (the product should be visible from different angles so the viewer can see all the details). Try uploading between 5 and 10 pictures, to make sure everyone is satisfied.
- Presentation video – Amazon allows retailers to upload a short video, so you can use this feature to your advantage.
- High-quality description – it should include details such as weight, size, best uses, colour, and any special features.
#2: Find the Best Markets for You
While it may be tempting, it’s not wise to try and reach all the possible markets in one go! If you do this, your product presentation will be too general, and it won’t reach the target audience. As a result, your ROI won’t be as expected, and you may classify the Amazon experience as a failure.
Therefore, you should start with the markets that are similar to the ones you already know. For this, search for countries that implement the same retail policies and languages that you know, or of which you have a basic understanding.
Also, make sure that your product is a good fit for the market you want to target. For instance, certain countries may have voltage discrepancies while others don’t use the same plug system. Also, you should check the local taxes and legal considerations before starting anything new.
#3: Localize the Product Listings
Now that you have great-looking product listings and you know the markets you want to target, it’s time to hire a translator to take care of localization.
We recommend choosing a high-quality service you can trust because the success of your endeavour depends on this step. A well-versed translator (or team of translators) will know to consider cultural differences and idioms when translating the text of your product listings in a different language.
They’ll also do some research and learn about the words that pop up more often in online searches for products in your niche.
For instance, someone who is looking for sporting shoes in the US will look for sneakers, while someone in the UK will look for trainers. Also, the EU uses the metric system while the US and the UK use the imperial system, and this can be a pain to get right if you don’t have previous experience.